Designer, storyteller, nature lover

Meet the Designer
Meet the Designer
Hi, hallo, dia dhuit! I'm Yosta—a detail-oriented Web Designer based in Kenmare, Co. Kerry, Ireland. I work remotely with clients across Ireland and beyond, so no matter where you're located, I'm here to help your digital presence reach its peak.
I have a background in interior architecture and over 17 years of experience in the hospitality industry, including co-owning and managing a business. My path into digital design was a natural progression, combining my creativity, business knowledge and user experience expertise, driven by a passion for helping businesses succeed.
Having worked directly with customers for years, I know how important it is for digital products to feel trustworthy and aligned with business goals.
When I’m not designing websites or refining user experiences, you’ll find me striking a yoga pose to balance out all those screen hours, or taking to the trails for a run.
Hi, hallo, dia dhuit! I'm Yosta—a detail-oriented Web Designer based in Kenmare, Co. Kerry, Ireland. I work remotely with clients across Ireland and beyond, so no matter where you're located, I'm here to help your digital presence reach its peak.
I have a background in interior architecture and over 17 years of experience in the hospitality industry, including co-owning and managing a business. My path into digital design was a natural progression, combining my creativity, business knowledge and user experience expertise, driven by a passion for helping businesses succeed.
Having worked directly with customers for years, I know how important it is for digital products to feel trustworthy and aligned with business goals.
When I’m not designing websites or refining user experiences, you’ll find me striking a yoga pose to balance out all those screen hours, or taking to the trails for a run.
Can solve almost any problem with a cup of tea.


Designer, storyteller, nature lover



Meet the Designer
Fun facts
Glass jar hoarder + peanut butter addict
Like anyone else my age, I'm a self proclaimed foodie
I’m obsessed with plants and want to grow my own veggies
There were 25 pupils in my entire primary school - can’t get more rural than that!




I have a background in interior architecture and over 17 years of experience in the hospitality industry, including co-owning and managing a business. My path into digital design was a natural progression—blending my knowledge of spatial design, aesthetics and user experience with a passion for helping small businesses succeed. Having worked directly with customers for years, I know how important it is for digital products to feel trustworthy and aligned with business goals.
When I’m not immersed in designing wireframes or perfecting user flows, you’ll find me striking a yoga pose to balance out all those screen hours, or taking to the trails for a run. Nature’s the perfect backdrop for problem-solving, and fresh air is my secret to staying sharp and recharged.




01 Discovery
User interviews
Empathy maps
User personas
User stories
User journey maps

02 Define
Problem statement
Goal statement
Competitive audit
User flow
Site map

03 Design
Storyboards
Wireframes
Accessibility
High fidelity mockups
Low + high fidelity prototypes

04 Test
Quantitative testing:
System usability scale, heatmaps + analytics tool (Maze)Qualitative testing:
User interviews + usability testing
Quantitative testing:
System usability scale, heatmaps + analytics tool (Maze)Qualitative testing:
User interviews + usability testing

05 Learnings
What I learned
What's next? (future product developments)

Some thoughts
This is the ideal process to implement. But in reality, with change and deadlines, I don't believe that there is a rigid 'one size fits all' approach. When challenges arise, I am adaptable and adjust to each project.


My UX design process
My UX design process
Some thoughts
This is the ideal process to implement. But in reality, with change and deadlines, I don't believe that there is a rigid 'one size fits all' approach. When challenges arise, I am adaptable and adjust to each project.
Quantitative testing:
System usability scale, heatmaps + analytics tool (Maze)Qualitative testing:
User interviews + usability testing
Some thoughts
This is the ideal process to implement. But in reality, with change and deadlines, I don't believe that there is a rigid 'one size fits all' approach. When challenges arise, I am adaptable and adjust to each project.
Storyboards
Wireframes
Accessibility
High fidelity mockups
Low + high fidelity prototypes
01 Discovery
User interviews
Empathy maps
User personas
User stories
User journey maps


02 Define


03 Design


04 Test


05 Learnings




Problem statement
Goal statement
Competitive audit
User flow
Site map
What I learned
What's next? (future product developments)
My UX design process
© Yosta Kerssens 2025 | Designer
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