GILL NEWLYN SCULPTURE

GILL NEWLYN SCULPTURE

Creative Portfolio Website Design

A MacBook Pro resting on a rugged stone plinth, showcasing the new Gill Newlyn Sculpture homepage with a minimalist design and a banner featuring bronze cat sculptures.
A MacBook Pro resting on a rugged stone plinth, showcasing the new Gill Newlyn Sculpture homepage with a minimalist design and a banner featuring bronze cat sculptures.

ABOUT GILL NEWLYN SCULPTURE | KENMARE, CO. KERRY WEBSITE DESIGN

Project Overview

Project Overview

Project Overview

I transformed a dated, clunky website into an elegant digital gallery for Gill Newlyn Sculpture, a Kenmare artist. By balancing minimalist design with high-end functionality and repairing critical SEO issues, I created a curated portfolio designed for fluid navigation and intentional business growth.

I transformed a dated, clunky website into an elegant digital gallery for Gill Newlyn Sculpture, a Kenmare artist. By balancing minimalist design with high-end functionality and repairing critical SEO issues, I created a curated portfolio designed for fluid navigation and intentional business growth.

The Challenge

The Challenge

The Challenge

The primary hurdle was a lack of structure that was actively hiding Gill’s incredible work. The layout was cluttered, and broken SEO indexing meant her signature pieces were invisible to search engines (for example, her "Horses" collection was hidden under the generic page name "About 2"). The site needed to move away from this digital noise and become a curated space where the art could breathe.

A screenshot of Gill's original website titled 'Gill’s Old Home Page,' showing a cluttered layout, outdated navigation menus, and non-optimised SEO structure.
A screenshot of Gill's original website titled 'Gill’s Old Home Page,' showing a cluttered layout, outdated navigation menus, and non-optimised SEO structure.

Gill's Old Home Page

A laptop display showing the 'After' version of the website, featuring a clean white background, elegant typography, and high-resolution imagery of signature sculpture collections.

The Solution: Building the Gallery

The Solution: Building the Gallery

The Solution: Building the Gallery

  • The Digital Plumbing: Before focusing on aesthetics, I rebuilt the technical foundation. I repaired the broken indexing to ensure her collections rank properly on Google. I also implemented essential privacy and cookie policies to secure trust and legal compliance.


  • Optimised Curation: I developed a minimalist visual identity that lets the sculptures speak for themselves. I heavily compressed high-detail image files, ensuring lightning-fast load speeds without sacrificing the texture or soul of the artwork.

The Solution: The User Journey

The Solution: The User Journey

The Solution: The User Journey

  • The Grand Entrance: Drawing on principles of physical gallery flow, I designed the homepage as a curated entry point to guide visitors seamlessly into the portfolio. The navigation is now logical, allowing the art to take centre stage.


  • Details Define the Space: Just like walking through a physical exhibition, contrast and structure dictate how a visitor feels. Whether browsing on a phone or viewing intricate product features on a desktop, the journey is deliberate, elegant and highly functional.

Final Design

Final Design

Final Design

Gill Newlyn Sculpture now has a digital gallery that mirrors the high quality of the physical art. It is a secure, high-performance platform built to showcase the portfolio beautifully and drive international inquiries.

  • A screenshot of a mobile-responsive collection page for foundry-cast bronze and aluminium limited editions, showing detailed product photography of sculptures.
  • A candid photograph of artist Gill Newlyn in her studio, meticulously working on a clay horse sculpture at her workbench.
  • The desktop view of the new Gill Newlyn Sculpture homepage, highlighting the 'handcrafted in Kenmare' branding and a sleek teal cat sculpture icon.
  • A dynamic outdoor photograph of a red-toned horse sculpture in mid-stride, set against a bright blue sky and the natural landscapes of the Wild Atlantic Way.

The Architect’s Advantage

The Architect’s Advantage

In the world of fine art, the presentation must be as refined as the work itself. However, a gallery only works if guests can actually find the entrance. By repairing the hidden SEO "plumbing" and streamlining the navigation flow, I ensured that Gill Newlyn Sculpture isn't just a beautiful digital portfolio; it is a high-performance, searchable business tool. I’ve built a secure and elegant foundation that allows the art to take centre stage while driving intentional growth and international inquiries.vvvvvvv

In the world of fine art, the presentation must be as refined as the work itself. However, a gallery only works if guests can actually find the entrance. By repairing the hidden SEO "plumbing" and streamlining the navigation flow, I ensured that Gill Newlyn Sculpture isn't just a beautiful digital portfolio; it is a high-performance, searchable business tool. I’ve built a secure and elegant foundation that allows the art to take centre stage while driving intentional growth and international inquiries.

The Architect’s Advantage

In the world of fine art, the presentation must be as refined as the work itself. However, a gallery only works if guests can actually find the entrance. By repairing the hidden SEO "plumbing" and streamlining the navigation flow, I ensured that Gill Newlyn Sculpture isn't just a beautiful digital portfolio; it is a high-performance, searchable business tool. I’ve built a secure and elegant foundation that allows the art to take centre stage while driving intentional growth and international inquiries.vvvvvvv

WHAT GILL NEWLYN SCULPTURE SAID:

WHAT GILL NEWLYN SCULPTURE SAID:

I just know it will help me grow my business.

Peak Pixel has just made me the most tasteful, intuitive, fluidly flowing, elegant website, I'm absolutely delighted with how it's turned out. It was a pleasure working with Yosta, of course - she's kind and friendly, clear and helpful. She listens carefully and offer's advice, gently and respectfully and was thoroughly professional throughout.

I'd only asked for a 'tidy-up' of my old site, and boy did she ever do that. She transformed a site that was like a clunky pamphlet into something that's artistic and logical - (not natural bedfellows, so quite an achievement)with a sophisticated design and a lovely clean line.I just know it will help me grow my business, so if you want a website built, look no further, contact Yosta.

Gill Newlyn Sculpture

Gill Newlyn Sculpture

WHAT GILL NEWLYN SCULPTURE SAID:

I just know it will help me grow my business.

Peak Pixel has just made me the most tasteful, intuitive, fluidly flowing, elegant website, I'm absolutely delighted with how it's turned out. It was a pleasure working with Yosta, of course - she's kind and friendly, clear and helpful. She listens carefully and offer's advice, gently and respectfully and was thoroughly professional throughout.

I'd only asked for a 'tidy-up' of my old site, and boy did she ever do that. She transformed a site that was like a clunky pamphlet into something that's artistic and logical - (not natural bedfellows, so quite an achievement)with a sophisticated design and a lovely clean line.I just know it will help me grow my business, so if you want a website built, look no further, contact Yosta.

Gill Newlyn Sculpture

Case study for The Strawberryfield Pancake Cottage, showing a vibrant yellow building and boutique hospitality web design.

The Strawberryfield

MIGRATION | HOSPITALITY

I modernised this Kenmare landmark by migrating their site to a high-performance platform that balances 30 years of heritage with a sleek layout.

Case study for The Strawberryfield Pancake Cottage, showing a vibrant yellow building and boutique hospitality web design.

The Strawberryfield

MIGRATION | HOSPITALITY

I modernised this Kenmare landmark by migrating their site to a high-performance platform that balances 30 years of heritage with a sleek layout.

Portfolio card for Insight Holistics wellness brand, featuring a 'New Build' tag and a description of the tranquil digital sanctuary and bespoke booking system designed by Peak Pixel Design.

Insight Holistics

NEW BUILD | WELLNESS

I designed a tranquil digital sanctuary featuring intuitive navigation and a seamless booking system. I also integrated a bespoke newsletter to foster community and share holistic insights directly with clients.

Website design for Insight Holistics wellness brand, featuring a clean layout with a floating text box over nature photography and autumn foliage.

Insight Holistics

NEW BUILD | WELLNESS

I designed a tranquil digital sanctuary featuring intuitive navigation and a seamless booking system. I also integrated a bespoke newsletter to foster community and share holistic insights directly with clients.

Yosta at Peak Pixel Design typing on a laptop to start a new website build, with a call to action to book a consultation.

Want to work together on your own website transformation?

Want to work together on your own website transformation?

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Peak Pixel

DESIGN

Peak Pixel

DESIGN

Peak Pixel Design - Website Designer

Peak Pixel Design crafts intentional digital shopfronts and brand assets from Kenmare, Co. Kerry. I bridge the gap between your physical premises and online presence with structurally sound, guest-focused design that builds trust and converts visitors into loyal customers.

Peak Pixel Design crafts intentional digital shopfronts and brand assets from Kenmare, Co. Kerry. I bridge the gap between your physical premises and online presence with structurally sound, guest-focused design that builds trust and converts visitors into loyal customers.

The Fine Print

(Made Simple)

The Fine Print (Made Simple)

Get in Touch

Peak Pixel Design,

Kenmare, Co. Kerry, Ireland

Peak Pixel Design,

Kenmare, Co. Kerry, Ireland

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