Creative Portfolio Website Design
ABOUT GILL NEWLYN SCULPTURE
The primary hurdle was a lack of structure that was actively hiding Gill’s incredible work. The layout was cluttered, and broken SEO indexing meant her signature pieces were invisible to search engines (for example, her "Horses" collection was hidden under the generic page name "About 2"). The site needed to move away from this digital noise and become a curated space where the art could breathe.
Gill's Old Home Page
The Digital Plumbing: Before focusing on aesthetics, I rebuilt the technical foundation. I repaired the broken indexing to ensure her collections rank properly on Google. I also implemented essential privacy and cookie policies to secure trust and legal compliance.
Optimised Curation: I developed a minimalist visual identity that lets the sculptures speak for themselves. I heavily compressed high-detail image files, ensuring lightning-fast load speeds without sacrificing the texture or soul of the artwork.
The Grand Entrance: Drawing on principles of physical gallery flow, I designed the homepage as a curated entry point to guide visitors seamlessly into the portfolio. The navigation is now logical, allowing the art to take centre stage.
Details Define the Space: Just like walking through a physical exhibition, contrast and structure dictate how a visitor feels. Whether browsing on a phone or viewing intricate product features on a desktop, the journey is deliberate, elegant and highly functional.
Gill Newlyn Sculpture now has a digital gallery that mirrors the high quality of the physical art. It is a secure, high-performance platform built to showcase the portfolio beautifully and drive international inquiries.
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